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Britax Invites Parents to #TestDriveParenthood in Collaboration with Lexus
In Honor of Child Passenger Safety Week, Britax and Lexus to Host Car Seat Installation Demonstrations for Expecting and New Parents at Dealerships in Seven Cities Across the Country
FORT MILL, S.C. – September 12, 2017: Parents and caregivers want to know that they’re doing everything they can to protect their family, especially on the road. This September, Britax Child Safety, Inc., the leader in child passenger safety technology and U.S. manufacturer of premium car seats, is excited to announce that they are joining Lexus to host events at dealerships in seven cities across the country during Child Passenger Safety Week (September 17-23, 2017). The goal of these events is to educate parents and caregivers on infant car seat safety and show support as they enter a new stage of life with a newborn.
The #TestDriveParenthood program is intended for growing families who are making several new purchases as they prepare to bring baby home, which include a reliable infant car seat and a family-friendly vehicle. Offering parents a combination of premium quality, safety and style, Britax and Lexus want to provide new families peace of mind that their children are protected on the road. Brand representatives will be on hand at the select dealerships to walk attendees and media through proper car seat installations, discuss key car seat and vehicle features and provide helpful child passenger safety tips.
“Britax understands the immense pressure placed on new parents today as they try to navigate what can seem like an overwhelming amount of baby safety information. By hosting these events with Lexus, another brand known for safety and innovation, we hope to educate new parents in a way that is convenient and supportive to them,” said Kelly Thomas, Britax brand manager “Recent studies have found that three out of four children ride in car seats that are either installed or used incorrectly. Britax and Lexus aim to arm parents and caregivers with the knowledge they need to make sure their children are secured correctly in the right car seats for their stage and that the car seats are installed correctly in an appropriate vehicle.”
#TestDriveParenthood Event Locations
· Tuesday, September 19 @ 11 A.M. – 2 P.M. o New York Metro: Lexus of Mt Kisco o Chicago, IL: Woodfield Lexus
· Wednesday, September 20 @ 11 A.M. – 2 P.M. o Dallas, TX: Park Place Lexus Grapevine o Cincinnati, OH: Performance Lexus RiverCenter o Philadelphia, PA: Thompson Lexus Willow Grove o Orange County, CA: Newport Lexus
· Thursday, September 21 @ 11 A.M. – 2 P.M. o Los Angeles, CA: South Bay Lexus
“These events align with our Lexus Difference program, an initiative in which our dealerships strive to build stronger connections and provide meaningful engagement opportunities in their local communities to grow appeal with women and millennials,” said Peggy Turner, Vice President of Lexus Retention and Customer Services. “We want to speak directly to new parents and go the extra mile to provide them support as they expand their families. We hope that they feel that Lexus dealerships are a place they can go not just to purchase a new vehicle, but somewhere they can feel comfortable and supported as they move through different stages of life.”
Britax is Raising the Bar on Infant Safety with the Endeavours Infant Car Seat Britax recently announced their newest arrival, the Britax Endeavours Infant Car Seat, which includes a steel Anti-Rebound Bar (ARB) for extra rear-facing protection and a European Belt Guide that provides a safe, easy installation without the base. Starting with the very first ride home, Britax provides peace of mind throughout the journey of parenthood. With the addition of the Endeavours, the Britax line of infant and convertible car seats offers the ultimate in rear-facing safety.
The Britax Endeavours infant car seat (MSRP: USD $299.99) is designed, engineered, tested and built in the United States at Britax Child Safety, Inc. Americas Headquarters in Fort Mill, S.C. The Endeavours infant seat is currently available at buybuy BABY and select specialty retailers and will continue to be released to on-line and mass retailers this fall. To learn more about child passenger safety and Britax, please visit us.Britax.com, and join in the conversation using the hashtag #TestDriveParenthood or visiting Britax on Instagram, Facebook, and Twitter.
About Britax Child Safety, Inc. (The Americas)
Premium car seat, stroller and accessories manufacturer, Britax intuitively designs, tests and builds all of its birth through harness-to-booster line of car seats in the U.S.A. using U.S. and global components. Britax engineers its car seats to meet U.S. and Canadian Motor Vehicle Safety Standards and makes significant investments in advanced technology, research and development to deliver safe products families can depend on. In 2011, Britax expanded its product line by acquiring BOB Gear, a leading manufacturer of high-performance strollers and stroller accessories. Britax Child Safety, Inc. employs more than 200 people at its headquarters in Fort Mill, S.C.